In an increasingly competitive world, consumer marketers are more and more realising the benefits of using incentives to reward customers for purchasing their products / services or for remaining loyal over time. A well chosen "gift" can be used to...
- incentivise new customers to buy in the first place, lowering acquisition costs;
- reward customers for renewing contracts or subscriptions, reducing attrition;
- encourage customers to use lower cost channels, reducing marketing or servicing costs;
- build brand presence via an appropriately branded redemption web site; and
- provide a perceived rebate, reducing apparent cost to customer.
...without damaging the perceived value of the brand, product or service through reducing prices.
The challenge for the marketer is finding a gift that works! Giving away a free watch or similar appeals to a small percentage of recipients and the majority end in the bin; handing out vouchers from another company brings another brand into the way of your relationship with the customer and experience shows that a significant percentage are not used anyway (at a cost to you, but a substantial profit to the issuer of the voucher...).
Founded by a group of entrepreneurs with backgrounds in consumer marketing in financial services, telecoms and other sectors, Blackrock Cards has developed a unique and innovative programme specifically designed to provide an efficient and powerful way to reward customers, ultimately allowing marketers to achieve greater results for less budget. The key features and benefits of the Blackrock programme are as follows:
- The incentive given to the customer is unlike anything they will have received before; will be perceived as high value, cool and innovative, and can be redeemed for a wide range of high Image products and services.
- The marketer can work with Blackrock to customise the range of products and services offered to customers to match the image of their brand and the characteristics of their customer base.
- The marketer only pays for the incentive if it is used by the customer. Unlike other gifts, you do not pay when the customer does not perceive it to be valuable. The incentive and supporting media are branded with the marketerŐs brand, building image and relationship with your customers.
- Marketers can receive detailed MIS on customer's use of the incentive increasing your knowledge about your customers and their behaviour.
For more information, please contact us.